About Us
We’re a team of seasoned, independent experts who use qualitative and quantitative research to shape executive leadership and marketing strategy & implementation. We deliver an insight-driven framework personalized to your challenges and opportunities.
We’re a team of seasoned, independent experts who a data-driven, insight-first framework personalized to your business.
Meet the Team
Tom Kessler: Founder & Managing Partner
Tom develops sophisticated, personalized multi-channel marketing programs for clients across healthcare, technology, entertainment, and financial services.
Experience
Co-founder & Managing Partner: Quintessent Marketing | Partner: Rosetta | VP of Marketing: Sprint | CMO/VP: ServiceMagic/Home Advisor | Marketing Director: Kraft Foods
Education
MBA, Marketing University of Wisconsin | BS Business Carroll University
Neha Leih: Managing Partner
Neha brings decades’ worth of experience designing and conducting research studies, analyzing data, and building segmentation and predictive models to drive market strategy and growth.
Experience:
CEO/Founder: NSL Solutions | Associate Partner: Rosetta Marketing Strategies Group | Board of Directors: Abilis
Education
Bachelors MIT
Chetna Bansal: Managing Partner
Chetna has 20+ years experience identifying the most attractive segment(s) and translates insights into accelerated growth and customer acquisition across myriad industries.
Experience:
CEO/Founder: Elevate42 | Business & Consumer Strategy Lead (N. America): SapientRazorfish | Partner: Rosetta | Consultant: Manhattan Consulting Group
Education
ME & BS in Operations Research Cornell
Why Us?
We've Done It
We’ve worked in everything from healthcare, financial services, and technology to telecom, retail, and many others.
We Get It
We have both client and agency experience, giving us insight to deliver sophisticated, practical, personalized solutions.
You Get Us
There’s no B Team here—just our 70+ years of work experience, seamlessly managed through one point of contact.
Our Advisory Board
Tom Weigman
C-Suite Level consultant and operating business executive with proven success helping businesses transform and restore growth.
Experience
Managing Partner: Quintessent Marketing | EVP: Gogo | CEO: Upoc | President: Sprint | Sr Partner: MCA | Vice President: Mars | Brand Manager: Beecham | Brand Management: Procter & Gamble
Education
BSCE Civil Engineering | MBA The Warton School
Kurt Holstein
A seasoned executive skilled at early stage investment, M&A, business strategy & management, and digital marketing with a deep understanding of data and technology.
Experience
Founder: Azoic Ventures | Co-Founder, President/COO: Rosetta Marketing | Brand Management: Procter & Gamble
Education
BS in Operations Research and Industrial Engineering from Cornell University
Jim Halliday
An accomplished digital marketing executive who combines marketing, research, technology and analytics to solve business problems
Experience
Chief Marketing Officer: Luxury Brand Holdings | CMO: Tick Pick | CMO: Plated | VP Digital Marketing: Bed Bath& Beyond | EVP: Learning Ally | Partner Rosetta | Group Client Director: Procter & Gamble
Education
BS: Mechanical Engineering, Princeton, MBA Kenan-Flagler (UNC-Chapel Hill)
Want to know more about us and how we can leverage our expertise to grow your brand?